Editorial Policy Clear explanation of Vibrant Media's relationship between its in-text advertising units and online editorial content. Vibrant InterestAD Qualification Does your website qualify for VIA? FAQs Answers to frequently asked Vibrant In-Text Advertising questions.

Vibrant Media Offers Recommended Guidelines & Standards
for In-Text Advertising.

1. Vibrant In-Text Ad units will always be clearly identified as an advertisement with
   the word "Advertisement", "Sponsor", or "Ad" clearly displayed above the ad.



2. Vibrant Media respects privacy and does not require the use of personally identifiable or behavioral information relating to an individual user.



3. Vibrant In-Text Ad units are distinguished by a double-underline to identify that
   the word contains an advertisement link.



4. Vibrant In-Text Advertising is powered by a publisher-side technology called IntelliTXT^TM. IntelliTXT^TM is administered with the permission and support
   of publishing partners. The code is installed by publishers into their sites and does not require any additional code, Adware, or Spyware to be downloaded
   or uploaded by a user.



5. The identification of words and phrases by the IntelliTXT^TM technology is an independent and automated process that takes place after the article has been
   posted online. At no point can the editorial process be controlled or influenced.



6. Vibrant In-Text Advertising links will go directly to the identified advertiser web site as denoted by the URL.



7. Vibrant Media does not work with Adult advertisers and serves only advertising messages and copy that
   are in accordance with national advertising guidelines.



8. Vibrant Media closely monitors late breaking news and political coverage ensuring that the advertising
   creative/copy is relevant and appropriate.