Vibrant Media
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Creative Specifications

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TECHNICAL REQUIREMENTS
For all VIA campaigns the following components should be supplied:

Selected Keywords:
Up to 100 core words per campaign, with a recommended minimum of 50

Creative:

  • Advertisers can supply either 3rd Party Redirect tags or Creative that meets the      Technical Specifi cations below.
  • Larger video streaming creative is acceptable when delivered via specialist rich      media platforms e.g. Motif, Eyeblaster, Pointroll.
  • 3rd Party tags must be unrestricted with no geo-targeting or capping.
  • Max 3 Loops, maximum 15 seconds animation per loop.
  • If delivering the creative through Flash, it must contain backup GIF
  • Must contain a border around the creative.
  • TECHNICAL SPECIFICATION

    Skyscraper (wide) Specs

    • Image Dimensions: 120 x 600 or 160 x 600 pixels (wide)
    • Image Types: GIF, JPEG, HTML, Flash and simple JavaScript (i.e. form validation) only.
    • Max File Size:
      • GIF/JPEG: 40k
      • Flash/HTML: 40k (additional polite download limit 60k) served via IFRAME.

        Default GIF/JPEG required for all Flash and HTML submissions.
    • Additional Requirements for Audio: User activated only with a 1 second delay, mute button required. Audiomust stop on mouse-off.
    • Additional Requirements for Video: True streaming, 30 seconds max. Requires Start, Stop, Mute button functionality. Subsequent files can be loaded only upon user interaction; video polite download limit is 2.2mb.
    • Additional Requirements for Expandable Creative: Allowed on limited sites. Please contact your Vibrant Media Sales Representative for additional details.

      • Initial Panel max 40k, Expansion Panel max 60k, total non-video size 100k, with video 2.2mb
      • Maximum dimensions expanded: 350 x 600 pixels, requires two versions to expand left and right.
      • Expansion on mouse-over only, collapse on mouse-off.
      • Expanded element of creative must include a close button.


    Leaderboard Specs

    • Image Dimensions: 728 x 90 pixels
    • Image Types: GIF, JPEG, HTML, Flash and simple JavaScript (i.e. form validation) only.
    • Max File Size:
      • GIF/JPEG: 40k
      • Flash/HTML: 40k (additional polite download limit 60k) served via IFRAME.

        Default GIF/JPEG required for all Flash and HTML submissions.
    • Additional Requirements for Audio: User activated only with a 1 second delay, mute button required. Audiomust stop on mouse-off.
    • Additional Requirements for Video: True streaming, 30 seconds max. Requires Start, Stop, Mute button functionality. Subsequent files can be loaded only upon user interaction; video polite download limit is 2.2mb.
    • Additional Requirements for Expandable Creative: Allowed on limited sites. Please contact your Vibrant Media Sales Representative for additional details.

      • Initial Panel max 40k, Expansion Panel max 60k, total non-video size 100k, with video 2.2mb
      • Maximum dimensions expanded: 728 x 450 pixels, requires two versions to expand left and right.
      • Expansion on mouse-over only, collapse on mouse-off.
      • Expanded element of creative must include a close button.


    MPU Specs

    • Image Dimensions: 300 x 250 pixels
    • Image Types: GIF, JPEG, HTML, Flash and simple JavaScript (i.e. form validation) only.
    • Max File Size:
      • GIF/JPEG: 40k
      • Flash/HTML: 40k (additional polite download limit 60k) served via IFRAME.

        Default GIF/JPEG required for all HTML and Flash submissions.
    • Additional Requirements for Audio: User activated only with a 1 second delay, mute button required. Audiomust stop on mouse-off.
    • Additional Requirements for Video: True streaming, 30 seconds max. Requires Start, Stop, Mute button functionality. Subsequent files can be loaded only upon user interaction; video polite download limit is 2.2mb.
    • Additional Requirements for Expandable Creative: Allowed on limited sites. Please contact your Vibrant Media Sales Representative for additional details.

      • Initial Panel max 40k, Expansion Panel max 60k, total non-video size 100k, with video 2.2mb
      • Maximum dimensions expanded: 300 x 500 pixels, requires two versions to expand left and right.
      • Expansion on mouse-over only, collapse on mouse-off.
      • Expanded element of creative must include a close button.


    Banner Specs

    • Image Dimensions: 468 x 60 pixels
    • Image Types: GIF, JPEG, HTML, Flash and simple JavaScript (i.e. form validation) only.
    • Max File Size:
      • GIF/JPEG: 40k
      • Flash/HTML: 40k (additional polite download limit 60k) served via IFRAME.

        Default GIF/JPEG required for all HTML and Flash submissions.
    • Additional Requirements for Audio: User activated only with a 1 second delay, mute button required. Audiomust stop on mouse-off.
    • Additional Requirements for Video: True streaming, 30 seconds max. Requires Start, Stop, Mute button functionality. Subsequent files can be loaded only upon user interaction; video polite download limit is 2.2mb.
    • Additional Requirements for Expandable Creative: Allowed on limited sites. Please contact your Vibrant Media Sales Representative for additional details.

      • Initial Panel max 40k, Expansion Panel max 60k, total non-video size 100k, with video 2.2mb
      • Maximum dimensions expanded: 468 x 350 pixels, requires two versions to expand left and right.
      • Expansion on mouse-over only, collapse on mouse-off.
      • Expanded element of creative must include a close button.