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TECHNICAL REQUIREMENTS
For all VIA campaigns the following components should be supplied:

Selected Keywords:
Up to 100 core words per campaign, with a recommended minimum of 50

Creative:

Advertisers can supply either 3rd Party Redirect tags or Creative that meets the      Technical Specifi cations below.

Larger video streaming creative is acceptable when delivered via specialist rich      media platforms e.g. Motif, Eyeblaster, Pointroll.

3rd Party tags must be unrestricted with no geo-targeting or capping.

Max 3 Loops, maximum 15 seconds animation per loop.

If delivering the creative through Flash, it must contain backup GIF

Must contain a border around the creative.

TECHNICAL SPECIFICATION

Skyscraper (wide) Specs

• Image Dimensions: 120 x 600 or 160 x 600 pixels (wide)
• Image Types: GIF, JPEG, HTML, Flash and simple JavaScript (i.e. form validation) only.
• Max File Size:
  
  • GIF/JPEG: 40k
  • Flash/HTML: 40k (additional polite download limit 60k) served via IFRAME.
    
    Default GIF/JPEG required for all Flash and HTML submissions.
• Additional Requirements for Audio: User activated only with a 1 second delay, mute button required. Audiomust stop on mouse-off.
• Additional Requirements for Video: True streaming, 30 seconds max. Requires Start, Stop, Mute button functionality. Subsequent files can be loaded only upon user interaction; video polite download limit is 2.2mb.
• Additional Requirements for Expandable Creative: Allowed on limited sites. Please contact your Vibrant Media Sales Representative for additional details.
  
  
  • Initial Panel max 40k, Expansion Panel max 60k, total non-video size 100k, with video 2.2mb
  • Maximum dimensions expanded: 350 x 600 pixels, requires two versions to expand left and right.
  • Expansion on mouse-over only, collapse on mouse-off.
  • Expanded element of creative must include a close button.

Leaderboard Specs

• Image Dimensions: 728 x 90 pixels
• Image Types: GIF, JPEG, HTML, Flash and simple JavaScript (i.e. form validation) only.
• Max File Size:
  • GIF/JPEG: 40k
  • Flash/HTML: 40k (additional polite download limit 60k) served via IFRAME.
    
    Default GIF/JPEG required for all Flash and HTML submissions.
• Additional Requirements for Audio: User activated only with a 1 second delay, mute button required. Audiomust stop on mouse-off.
• Additional Requirements for Video: True streaming, 30 seconds max. Requires Start, Stop, Mute button functionality. Subsequent files can be loaded only upon user interaction; video polite download limit is 2.2mb.
• Additional Requirements for Expandable Creative: Allowed on limited sites. Please contact your Vibrant Media Sales Representative for additional details.
  
  
  • Initial Panel max 40k, Expansion Panel max 60k, total non-video size 100k, with video 2.2mb
  • Maximum dimensions expanded: 728 x 450 pixels, requires two versions to expand left and right.
  • Expansion on mouse-over only, collapse on mouse-off.
  • Expanded element of creative must include a close button.

MPU Specs

• Image Dimensions: 300 x 250 pixels
• Image Types: GIF, JPEG, HTML, Flash and simple JavaScript (i.e. form validation) only.
• Max File Size:
  • GIF/JPEG: 40k
  • Flash/HTML: 40k (additional polite download limit 60k) served via IFRAME.
    
    Default GIF/JPEG required for all HTML and Flash submissions.
• Additional Requirements for Audio: User activated only with a 1 second delay, mute button required. Audiomust stop on mouse-off.
• Additional Requirements for Video: True streaming, 30 seconds max. Requires Start, Stop, Mute button functionality. Subsequent files can be loaded only upon user interaction; video polite download limit is 2.2mb.
• Additional Requirements for Expandable Creative: Allowed on limited sites. Please contact your Vibrant Media Sales Representative for additional details.
  
  
  • Initial Panel max 40k, Expansion Panel max 60k, total non-video size 100k, with video 2.2mb
  • Maximum dimensions expanded: 300 x 500 pixels, requires two versions to expand left and right.
  • Expansion on mouse-over only, collapse on mouse-off.
  • Expanded element of creative must include a close button.

Banner Specs

• Image Dimensions: 468 x 60 pixels
• Image Types: GIF, JPEG, HTML, Flash and simple JavaScript (i.e. form validation) only.
• Max File Size:
  • GIF/JPEG: 40k
  • Flash/HTML: 40k (additional polite download limit 60k) served via IFRAME.
    
    Default GIF/JPEG required for all HTML and Flash submissions.
• Additional Requirements for Audio: User activated only with a 1 second delay, mute button required. Audiomust stop on mouse-off.
• Additional Requirements for Video: True streaming, 30 seconds max. Requires Start, Stop, Mute button functionality. Subsequent files can be loaded only upon user interaction; video polite download limit is 2.2mb.
• Additional Requirements for Expandable Creative: Allowed on limited sites. Please contact your Vibrant Media Sales Representative for additional details.
  
  
  • Initial Panel max 40k, Expansion Panel max 60k, total non-video size 100k, with video 2.2mb
  • Maximum dimensions expanded: 468 x 350 pixels, requires two versions to expand left and right.
  • Expansion on mouse-over only, collapse on mouse-off.
  • Expanded element of creative must include a close button.